Iconic Sports Agent Leigh Steinberg Hosts His Annual Party with Focus on Brain Health & Biohacking, Honoring Humanitarianism, and Exploring the Ways Music has an Impact on the Mind

NEW ORLEANS, LA, February 03, 2025 /24-7PressRelease/ — On Saturday, February 8, 2025, The Leigh Steinberg Superbowl Party will resume for its 38th year the day before the big game at the historic Jazz Museum in the heart of New Orleans, LA. The Leigh Steinberg Super Bowl event has been hosted at iconic, historic, and magnificent venues in host cities throughout the country. Upholding this tradition, the 2025 event will make its home at the New Orleans Jazz Museum. Housed in the historic Old U.S. Mint Building, the museum celebrates not only the history but the legacy, musical stories, and modern incarnations of Jazz. Through energetic interactive exhibits, intergenerational education programming, research facilities, and engaging musical performances, this destination attracts a spellbound local and global audience.

The event’s programming will start with the 12th Annual Brain Health Summit and Health Innovation Panel hosted by Dr. Nicole F. Roberts. The Leigh Steinberg Super Bowl Party gathers leaders in both sports and neuroscience. Later in the afternoon, the event will debut its Spotlight Program “Music & the Mind” which is ground-breaking program that connects the dots between the culture of our host city, and the event’s ongoing mission to explore modalities and breakthroughs in brain and mental health, by exploring how music impacts the mind. Keeping with the theme of Music and the Mind – the event partnered with Myndstream to create a limited-edition vinyl album with track curated and created to have a positive effect on your brain. Side A inspires happiness and joy, and Side B inspires a sense of calm and relief from anxiety. The album will be sold in the Record Shop on the first floor of the New Orleans Jazz Museum during the event, with all proceeds benefiting the event’s social impact partner, The National Urban League.

Closing the event will be the 10th annual Steinberg Denicola Humanitarian Awards, which have been presented to leaders in the NFL, health, and local communities who show selfless dedication to giving back and initiating positive social impact. This year’s recipients include two-time New Orleans Mayor and President of the National Urban League Marc H. Morial, Owner of the New Orleans Saints and Governor of the New Orleans Pelicans Gayle Benson, President of the Las Vegas Raiders Sandra Douglass Morgan, Coach of the Denver Broncos Sean Payton, Baltimore Ravens Cornerback

Nate Wiggins, retired player Drew Brees, neurofeedback pioneers Dr. Siegfried Othmer and Susan F. Othmer, Joy RX represented by their CEO Jack Pipkin, and the new Legacy Award recipient, Brett Favre.

In The Brain and Biohacking Lounge – guests will have the opportunity to learn from companies and universities that are focused on innovation, new technology, alternative therapies, and modalities to support brain health, mental health, and wellness.

The event will be raising funds for and spotlighting the work of social impact partner, The National Urban League. The National Urban League is a historic civil rights organization dedicated to economic empowerment, equality, and social justice. The organization collaborates on the national and local levels with community leaders, policymakers, and corporate partners to elevate the standards of living for African Americans and other historically underserved groups. With 90 affiliates serving 300 communities in 37 states and the District of Columbia, their mission is to help African Americans and others in underserved communities achieve their highest true social parity, economic self-reliance, and civil rights. The League promotes economic empowerment through education and job training, housing and community development, workforce development, entrepreneurship, health, and quality of life.

Sponsors for 2025 The Leigh Steinberg Superbowl Party include: ZOē Productions, The AgeTech Collaborative from AARP, Crescent Canna, Amazon Investors’ Coalition, AlphaBeats, Better U, Blue Scorpion, Emory College, Grüns, IQ Mind, NeuroCatch, Neuronic, NeuroGuard+, Rejuve AI, Scouting America, Tulane University, SAFR Sports, University of Missouri, The American Psychiatric Association Foundation, Yardstick Management, Business Management Associates, Inc, Myndstream, SKYY Vodka, Don Londres Tequila, Landry Stakes Bourbon, Curious Elixirs, Adobe Road Wines, and A-Game, along with media partners Fox Sports Radio and Worth Media

About Leigh:

Widely regarded as the greatest sports agent of all time (and notably known as the real life “Jerry Maguire”), Leigh Steinberg has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, and golf. With an unrivaled history of record-setting contracts, Leigh has secured over $4 Billion for his clients and directed over $1 billion to various charities around the world. He is the author of two books: The Agent and Winning with Integrity. Leigh’s third book The Comeback: Resilience, Empathy, and What Really Matters will be out later this year.

Leigh is known not only as an agent, but also as a consummate philanthropist and activist, who models ethical and socially conscious behavior as an example for the athletes he represents, whom he expects to be role models themselves. He has received commendations from U.S. Congress, CA State Senate & Legislature, the City of Los Angeles, and Presidents Reagan, Bush, and Clinton. He has been named “Man of the Year” by more than a dozen organizations including the March of Dimes, Cedars-Sinai, Boy Scouts of America, and Anti-Defamation League.

Leigh’s crisis of conscience surrounding concussions led him on a journey to explore health and wellness modalities. For decades, he has been a vocal advocate for concussion awareness, actively seeking treatments and solutions to support athletes’ brain health. Recently, Leigh established The Leigh Steinberg Foundation for Concussion, Traumatic Brain Injury (TBI), & Brain Health to promote awareness, prevention, and solutions. Committed to making sports safer one player at a time, he is dedicated to enhancing athletic performance, pain management, and overall longevity—not just for athletes, but for everyone.

Leigh is excited for the week ahead, where big business, big sport, big politics, and big entertainment come together to make a difference. “We are thrilled to be in wonderful New Orleans and to make a positive impact in the area,” said Leigh Steinberg.

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